The color of your truck is a big deal. It might define your personality (lime green? Must be a free spirit!) or fit your truck perfectly (nothing like a hot red finish!). But your paint does more than just make you look cool. It protects the body of the truck from the elements too.
When paint starts to crack, etch, or chip off, it exposes the vehicles body to moisture. And when that happens, the metal can start to rust and corrode, spreading like a nasty brownish disease. Left untreated, rust can weaken the vehicle body, eat away holes, and expose vital parts…doing some real damage.